Why brandbuddee works
for businesses and consumers
If you haven’t heard about brandbuddee yet, you’re in for a
treat. It’s a new website that allows regular people like you and me to
discover cool things happening in our city, be the first to know about what all
of our favorite brands are up to in one place, and most importantly, earn
points and rewards for sharing things that interest you. It’s the better way to
be an influencer: a person with exclusive access to
everything happening in town and the ability to earn rewards from every brand
that you love—and you don’t need to be a celebrity to qualify. Let’s dive into
a few core philosophies that this community we call “the buddee system”
provides.
- We don’t pay people
to share—we only reward them with things they love
The concept of
incentive is very important for both the business and the consumer. brandbuddee
is the only website that provides a unique model that gets results for
businesses and allows consumers to gain exclusive access and rewards without
feeling guilty. Who wants to advertise to
their friends? Nobody. We solve that problem by rewarding you with products
or services that you already use, something you would already be talking about,
but haven’t.
Don’t you wish some of these brands noticed that you were a
key influencer and rewarded you? Now they can and you don’t have to feel guilty about walking to the front of the line the
next time you’re going out or maybe treating your friends to a free meal at a
local restaurant. These are the kind of rewards the brands on brandbuddee
provide for their influencers.
We are adamantly against paying consumers (our buddees) to
share content from brands. We believe
it’s disingenuous and adds little value
to the business. With brandbuddee, incentives are a win-win for
the business and the consumer. The business is able to get customers in-store
or products in key influencer’s hands while gaining a massive amount of social
media buzz and traffic. Consumers win because they are the first to know about
exclusive content, the first to share, and earn rewards that nobody else can
for doing something they do all day anyway—social networking.
- It’s easy for people
to earn rewards
It’s easier than you think to earn rewards on brandbuddee, and
this interaction provides a lot of value
for the participating brands as well. Most campaigns require around 20 points
to earn the reward, that’s one social media share and 17 of your friends
checking out the story that you shared.
To give you an idea of how easy that is to earn, most people
can earn a reward with one tweet and one Facebook post. Still having trouble?
Use a variety of the social sharing tools found on the campaign page for the
story you’re sharing. Direct posting to your networks is the easiest, but you
can also use the “Facebook Send” button to email friends or send messages to
specific people that you’re friends with on Facebook. If you’d like, you can
also recruit your friends to help you share by asking them to retweet the story
you are sharing. Always be sure to include compelling, original content or
information provided on the campaign
page for the story so that your friends know why it’s interesting or relevant
for them to check it out.
Most rewards are very
easy to earn with 30 points or less. Some require a bit more work, like the
Caribbean Cruise Trip giveaway at 2500 points.
So far we’ve had 3 people win it—so it’s definitely possible. If you
want to learn how to earn more points, email us at info@brandbuddee.com at anytime and we’d
love to work with you on it.
- It’s easy for brands
and businesses to measure what we do
A business owner needs to see results to be successful. We deliver
them. Our analytics dashboard gives you an idea of who your top influencer’s
are, the amount of traffic you were able to drive, and coupled with your Google
Analytics will show you how visitors interacted with your website. Social media
doesn’t always lead to immediate sales, and most marketing doesn’t either. Social media is about discovery, building
relationships, and brand awareness. That’s
what brandbuddee is all about!
We help your customers and influencers in your area to discover
your business and content, share it to increase brand awareness, and build a
long-lasting relationship with you that is known industry-wide as brand
advocacy, but we refer to it as the “buddee system”.
We’ve seen our clients get immediate sales from using
brandbuddee, but the real value is in the long-term. The reason for this is
because people use social media to discuss ideas and discover things, they
don’t necessarily have a “need” yet, until they find out about it on their
favorite social networking sites. More importantly, when they do find out, it’s
referred from a trusted friend, somebody that believes in the brand.
Neilson and Forrester Research say consumers trust
word-of-mouth from friends 90% of the time compared to only 14% from
traditional advertising. Unlike internet searching, where somebody may have a need that
instigated the search in the first place , social media discovery plants a seed and
puts your business in front of them, almost creating that “need”. Not to
mention, they are more likely to respond to their friends than click on one of
your display ads. Statistics show consumers are more likely to survive a plane
crash than click on a display ad.
Don’t let your marketing strategy crash and burn the same
way, invest into word-of-mouth marketing and building a long-term engagement
strategy.
- brandbuddee sharing
is organic and relevant
brandbuddee believes in organic social media recommendations
that are not only relevant for the business, but also for the buddee influencer’s
friends. Quite simply, brandbuddee drives
traffic towards a brand’s goods or services through their existing fan base.
What’s Teenager Tim going to do with movie tickets to a
movie he doesn’t actually want to see after earning them from sharing the story
on brandbuddee? Well, he may take his girlfriend, but he’s still reaching and
influencing others like him regardless. It just
might spark a need for his friends to take their girls to see the movie because
their friend recommended it. Good move,
huh?
What’s Mommy Mollie
going to do with the kids’ shoes she earned on brandbuddee after recommending
it to her community of thousands of moms? She’s going to give them to her son
of course, because his feet are growing much too quickly. Those other moms will remember that brand of
footwear that Mommy Mollie recommended for future children’s shoe purchases.
brandbuddee is a place where brands and consumers win—a
place where buddees get rewarded for sharing and brands get discovered by
millions of people. It’s time you get
rewarded for being a brand’s number one fan!
Andy Karuza
CEO
brandbuddee.com
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